06 December

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Off the Record – Final Issue

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This month will be the last issue ofOff The Record. After 2 full years of publishing this monthly magazine, we have decided not to continue with it in 2020. In our December 1st episode of Trial Lawyer Nation, Michael Cowen sits down with Delisi Friday our Director of Marketing and Business Development and discusses this decision and how it was determined in more detail. In 2020 our direct mail marketing will be more focused and purposeful. We will continue with our mailer pieces once a quarter, but they will include information for plaintiff attorneys to use on a catastrophic injury or...

01 December

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Cowen’s Big Rig Boot Camp

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in Training, Trucking Accidents

In October, we held “Cowen’s Big Rig Boot Camp,” a full day of informative sessions focused on trucking litigation for CLE credit. One seminar was hosted in McAllen and the other in San Antonio. Michael Cowen presented on a variety of topics to our sold-out audiences. He covered how to get evidence of corporate wrongdoing admitted at trial, data mining the truck and the driver through cellphone forensics, electronic control modules, GPS and telematics, as well as establishing corporate liability in distracted driving cases. He also discussed federal rules and regulations and how to use them in trucking cases, ways to...

26 September

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Amazon Next-Day Delivery Dangers

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in Trucking Accidents

Amazon is the biggest retailer on the planet with customers in 180 countries. It has disrupted numerous industries and dominated the e-commerce market. But it’s a recent news article after a yearlong investigation, that has shed light on how their next-day delivery has created unsafe conditions on the road and how Amazon is able to walk away from any liability. Amazon's next-day delivery has not only encouraged, but catapulted, the wants and needs of individuals who expect instant gratification. You’re out of your favorite cookies, you forgot to buy a birthday gift, your office needs more legal notepads, the list goes...

12 August

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Uber Freight: Simplifying the Entire Booking Process

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in Law, Research

Since September of 2018, Uber Technologies has been testing Uber Freight in the Texas Triangle area for van and refrigerator deliveries. In June of 2019 the full truck-load freight brokerage announced their nationwide roll out. Their goal is to help owner-operator shipping carriers book loads more easily. Its purpose is to simplify the entire booking process. All you have to do is log in to your account, enter your pick-up and drop off information, and then you receive an instant quote. If you like the quoted rate, you can book the shipment. This platform matches commercial shippers with truck drivers looking...

22 July

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Thank You from Delisi Friday

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in Press Release

On June 1st, my Leukemia & Lymphoma Society (LLS) Woman of the Year campaign came to an end. I am proud to say I was 1 of 16 candidates this year in San Antonio and we raised an outstanding amount of $1,126,107 for blood cancer! My team and I were able to raise $53,927 and more than 50% of my fundraising was thanks to many of the attorneys who read this magazine. Thank YOU! Many of you who donated shared touching stories of how blood cancer has impacted someone you love. Thank you for sharing your personal connection with me and...

12 July

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ATAA Teams UP With Trucking School

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in Law, Training, Trucking Accidents

Michael Cowen Takes the Wheel with a Hands-On Approach to Better Understanding Trucking and Truck Drivers ATAAhas teamed up with a trucking school to offer ATAA (Academy of Truck Accident Attorneys) members a unique trucking program. This program in Montana includes classroom work with instructors experienced in trucking litigation, accident causation, vehicle maintenance and proper vehicle operation combined with real hands-on experience behind the wheel of a big-rig. You may have seen a video on our law firm social media recently, of Michael Cowen taking this course and his experience with the program. As an ATAA member, Cowen took advantage of this...

26 June

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We’re Excited to Offer an Associate Attorney Role in Our Firm

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in Hiring

Cowen | Rodriguez | Peacock is excited to add another Associate Attorney role to our firm. This position will be located in our San Antonio office. The ideal candidate has between 2 and 6 years of experience as an attorney. This position requires considerable travel, as this docket includes cases throughout the state of Texas, and depositions that often require travel to other states. As a firm, we are striving to achieve a work-life balance. Our goal is to allow attorneys the time and the docket to do the detailed work each case deserves. This attorney will work with a team...

20 June

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How to Keep Your Email Signature Consistent

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in Personal Injury

Branding your firm is important. Many times, your branding it the first impression your clients will have of your firm. We usually think of branding to encompass our website, social media, print materials, office décor,etc.But, have you thought about your email signature? Think about how many different emails your clients will receive from your team throughout the duration of their case. What sort of message are you sending if your team all has a different email signature? Consistency with branding is always key.It helps to build rapport and establish a reliable and unified front for your firm. We had this issue in...

08 February

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Shopping Habits of Millennials is Helping Boost the Trucking Industry

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in Research

Consumers, especially millennials, are becoming more dependent on online shopping. Traditionally, “big” items, such as mattresses, furniture, and appliances were purchased in stores where the buyer could browse options, try it out, and use the store’s own delivery service. Times are changing. Studies have found millennials are comfortable purchasing everything online. eMarketer reported that online furniture purchases were expected to grow by 18.2% in 2018 hitting $50.32 billion total. In 2017, Amazon’s furniture sales more than doubled year over year. Searching for the best price, reading reviews, and setting up a delivery all with a few clicks makes online shopping all too easy...

23 October

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ABA Updates Rules on Lawyer Advertising & Refferals

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in High Pressure

Over the years, attorney marketing has made its way into the digital world, encompassing social media, review websites and more. These “newer” platforms have made it a confusing era when it comes to deciding what is ethical or not for attorney marketing and referral business. In August, the American Bar Association (ABA) held its Annual Meeting in Chicago. During the meeting, proposals were submitted in regards to attorney advertising and business solicitation. Following the meeting, the ABA House of Delegates voted to adopt proposed changes to its model rules of professional responsibility, which state bar associations use as guidance. Regarding attorney marketing,...