The Heated Debate on Geo-Fencing


All Things Considered on NPR recently discussed geofencing on the show, bringing up this heated digital marketing topic all over again. More specifically, the use of the technology with legal marketing and angering many by using the phrase “digital ambulance chasers.“ According to the Oxford Dictionary, Geofencing is “the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.” It’s a technology popularly used by law enforcement to track individuals with ankle monitors under house arrest. But in recent years marketing companies have been...

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The Ethics of the Referral Fee for Personal Injury Cases in Texas


This article has been created using content from Sonia Rodriguez’s speech to the Bexar County Women’s Bar Association pertaining to referral fees in Texas. In the past year, 93.2% of the cases within Cowen | Rodriguez | Peacock law firm are from referral attorneys. With so many of our cases involving a referral fee, understanding and abiding by the Texas Disciplinary Rules of Professional Conduct Rule 1.04 is paramount. In 2004 the State Bar of Texas moved to study the issue of “referral fees,” and the State Bar’s Referral Fee Task Force conducted an in-depth study from bar members. The Task Force Concluded...

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The Importance of Case Management Software for Attorneys


It’s important your firm is working as efficiently as possible. In this digital era, there are so many software options available to help your firm run more smoothly. Here at CRP, we rely heavily on case management software. It’s helped transform our firm; we’re more organized, effective, and profitable. Here are some of the benefits: MANAGE LEADS Create the most effective lead intake forms within your case management software. Your team can ask potential clients case-specific questions in order to properly designate the lead. Once the lead is created, team members are able to review the lead, track referrals, create a new case,...

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Social Media & Discovery


Social media evidence is another form of evidence subject to discovery, it is the same as more “traditional” forms of evidence like paper documents and photographs. Twenty-First Century litigators need to know how to obtain social media evidence from opponents and witnesses, and how to admit that evidence in court. Obtaining Social Media Evidence There are three ways to obtain social media as evidence. The first, and simplest way, is to access the content direct from social media websites. Sites like Google,, or can provide information on social media profiles. This can provide some information but since many social media...

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Traumatic Brain Injury Cases


On April 19th, attorney Mary Wilson presented to the Hidalgo County Bar Association on TBI (traumatic brain injury) cases. In her presentation, she provided an update on recent TBI statistics and shared an excellent overview on diagnostic criteria, neuroimaging, the effects of TBI, and experts in TBI litigation. The following is a summary based on a portion of this presentation. TBI is defined as an insult to the brain from an external mechanical force which may cause brain dysfunction and associated neurological and cognitive impairments. Leading causes of TBI are motor vehicle crashes, falls, being struck by objects, assaults, and explosive...

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Change is in the air…

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Part of evolving as a law firm, includes creating a strong team. We are excited to announce  the addition of a power house partner to the firm, Sonia Rodriguez. With the change of our name, we also decided to seize the opportunity for a re-branding. Rodriguez has officially joined our firm as partner. She brings nearly two decades of experience, representing individuals and families who have been seriously injured due to the negligence of others, to the team. A native of San Antonio, Sonia's commitment to serving her community through honest and fair legal representation was inspired by her father, a...

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Casting the Characters in Your Case

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When it comes to trial, the jury has more power than anyone else in the courtroom. As attorneys, it is our job to always think about the jury’s perspective and captivate them with our client’s story. Recently on Trial Lawyer Nation, Michael sat with trial attorney and prominent legal industry speaker, Randi McGinn. The two delved into the importance of creating your story for the jury. Randi believes the story you create should, “put the jurors in the zone of danger that your client was in; the story has to be about them, rather than your client.” Michael and Randi also discussed...

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The Largest Annual Meeting Of Legal Marketing & Business Development Professionals

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Our office is proud to have Marketing Director, Delisi Friday serving as Chair of the Legal Marketing Association (LMA) San Antonio city group in 2018. This month she will be attending the 2018 Legal Marketing Association Annual Conference in New Orleans, Louisiana from April 9th through April 11th. If you have a marketing professional in your office, here are some details so you may consider sending them as well! 150+ Speakers 40+ Breakout Sessions 20+ Hours to Network 1,500+ Legal Marketing Professionals in Attendance In 2017, this conference was attended by marketing professionals from 46 out of the 50 United States. While a vast majority...

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ABA: Raising or Lowering The Bar

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The American Bar Association is Currently Offering Its First Employee Buyout. According to, employees with at least 20 years of service whose age and years of service combined equal at least 75 — will receive 15 months of their base pay if they choose to leave. Eligible employees have until March 2nd to make their decision, although the exact number of eligible employees was not disclosed. The buyout comes at a critical time for the ABA. The association posted a $7.7 million operating deficit in 2017 and cut almost $11 million from its general operations budget for 2018. They have stated...

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The Power of Lunch


There is more to lunch than you may realize. Lunch is the perfect time in the middle of the day to take a break from work, feed yourself, and potentially obtain new business! Making time for yourself is important. The excuse of “I’m so busy with work” runs rampant in this business. And even if you are burning the midnight oil more than you’d like, you still need to eat. Setting up lunch with a friend is an easy way to get out of the office, take a moment for yourself, and catch up with someone you care about in your...

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