Off the Record – Final Issue

This month will be the last issue ofOff The Record. After 2 full years of publishing this monthly magazine, we have decided not to continue with it in 2020. In our December 1st episode of Trial Lawyer Nation, Michael Cowen sits down with Delisi Friday our Director of Marketing and Business Development and discusses this decision and how it was determined in more detail. In 2020 our direct mail marketing will be more focused and purposeful. We will continue with our mailer pieces once a quarter, but they will include information for plaintiff attorneys to use on a catastrophic injury or...

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Section 18.001 Affidavits and Hospital Liens

On September 1, 2019, a major change to Chapter 18.001 of the Civil Practices and Remedies Code goes into effect with long-lasting ramifications for Texas attorneys and their clients. Chapter 18.001 outlines deadlines for serving affidavits and counter-affidavits concerning reasonableness of charges for and necessity of medical services. For attorneys offering an affidavit, the language of the new statute requires the party serve a copy of the affidavit by the earlier of: 90 days of the date the Defendant files an answer OR, The date the offering party must designate any expert witness pursuant to either a Court issued scheduling order...

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Open With Empathy: Walking In Your Client’s Shoes

As attorneys, we are surrounded by the legal industry day in and day out. Clients, on the other hand, are new to this world. In order to understand them, attorneys have to step into their shoes, their lives, and their experiences. Understanding a client's wants and needs, as well as developing rapport, are vital steps when taking on a case. In Episode 35 of Trial Lawyer Nation, Michael sits down with R. Rex Parris and discusses cognitive science and the art of juror persuasion. This episode is our #1 most listened to podcast episode for our show with over 2,500 downloads!...

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We’re Excited to Offer an Associate Attorney Role in Our Firm

Cowen | Rodriguez | Peacock is excited to add another Associate Attorney role to our firm. This position will be located in our San Antonio office. The ideal candidate has between 2 and 6 years of experience as an attorney. This position requires considerable travel, as this docket includes cases throughout the state of Texas, and depositions that often require travel to other states. As a firm, we are striving to achieve a work-life balance. Our goal is to allow attorneys the time and the docket to do the detailed work each case deserves. This attorney will work with a team...

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How to Keep Your Email Signature Consistent

Branding your firm is important. Many times, your branding it the first impression your clients will have of your firm. We usually think of branding to encompass our website, social media, print materials, office décor,etc.But, have you thought about your email signature? Think about how many different emails your clients will receive from your team throughout the duration of their case. What sort of message are you sending if your team all has a different email signature? Consistency with branding is always key.It helps to build rapport and establish a reliable and unified front for your firm. We had this issue in...

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Being “Social” Can Affect Your Personal Injury Settlement

Billions of people use social media daily, with some people posting every detail of their life on display for their friends and family. What many don’t realize is, regardless of privacy settings, social content can still be found.It’s important to ensure your personal injury clients are aware that their social media posts can heavily affect their claim...

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Facebook vs. Twitter – Which is Right for my Firm

In the era of social media, law firms across the globe are learning how to use different social media platforms to market their law firms. But how do you decide which one is right for you? Is it Facebook or is it Twitter? The answer is simple: both. The better question you should be asking is, “HOW do you use Facebook and Twitter differently to market a law firm?” To find out the answer we must first understand who uses each platform. Facebook has 214 million active users in the United States, with a shocking 84% of those users between the ages...

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The Stop Underrides Act

Last month, Consumer Reports, Commercial Vehicle Safety Alliance, the Truck Safety Coalition, Advocates for Highway and Auto Safety, and the National Safety Council Road to Zero Coalition announced their support for the Stop Underrides Act. The Stop Underrides Act is a bill that would “direct the U.S. Department of Transportation to issue rules requiring strong metal bars on the rear, sides, and front of trailers, semi-trailers, and single-unit trucks.” In the event of a collision, underride guards have been proven to help stop a vehicle from continuing underneath a truck. The metal bar guards will improve the likelihood that a car’s air...

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Law and Lunch in 2019 – Looking Sunny with a Chance of Brainstorms

Starting this April, we’re Launching a monthly brainstorm luncheon! How it Works: Each month, we will choose up to 10 plaintiff attorneys to attend our luncheon. Attorneys who are attending the next luncheon can submit a case 3 weeks before the luncheon, which they want to be selected for discussion with the group. The CRP team will review all submissions and will choose 1 case to be the focus of the meeting. A brief synopsis of the case and goals for the brainstorming session will be shared with all meeting attendees 2 weeks before the luncheon. On the meeting day, we will...

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ABA Updates Rules on Lawyer Advertising & Refferals

Over the years, attorney marketing has made its way into the digital world, encompassing social media, review websites and more. These “newer” platforms have made it a confusing era when it comes to deciding what is ethical or not for attorney marketing and referral business. In August, the American Bar Association (ABA) held its Annual Meeting in Chicago. During the meeting, proposals were submitted in regards to attorney advertising and business solicitation. Following the meeting, the ABA House of Delegates voted to adopt proposed changes to its model rules of professional responsibility, which state bar associations use as guidance. Regarding attorney marketing,...

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