How to Keep Your Email Signature Consistent

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Branding your firm is important. Many times, your branding it the first impression your clients will have of your firm. We usually think of branding to encompass our website, social media, print materials, office décor,etc.But, have you thought about your email signature? Think about how many different emails your clients will receive from your team throughout the duration of their case. What sort of message are you sending if your team all has a different email signature? Consistency with branding is always key.It helps to build rapport and establish a reliable and unified front for your firm. We had this issue in...

08 May

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Facebook vs. Twitter – Which is Right for my Firm

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in Legal Advice, Personal Injury, Social Media

In the era of social media, law firms across the globe are learning how to use different social media platforms to market their law firms. But how do you decide which one is right for you? Is it Facebook or is it Twitter? The answer is simple: both. The better question you should be asking is, “HOW do you use Facebook and Twitter differently to market a law firm?” To find out the answer we must first understand who uses each platform. Facebook has 214 million active users in the United States, with a shocking 84% of those users between the ages...

20 March

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AAA Looking to Standardize Vehicle Safety Technology

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in High Pressure

When it comes to vehicle safety, technology offerings should be crystal clear so that the driver is fully aware of the capabilities. Right now, there is no widely accepted name for the safety technologies featured in vehicles currently on the market. In a recent study, AAA looked at 34 car brands and found that their advanced driver assistance systems vary greatly and in some cases could overpromise features for customers. Features like “autopilot” or “ProPilot Assist” suggest more autonomous driving than they can actually deliver. In fact, according to the study, 40% of Americans expect such features as “autopilot” to offer...

29 January

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Law and Lunch in 2019 – Looking Sunny with a Chance of Brainstorms

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in Training

Starting this April, we’re Launching a monthly brainstorm luncheon! How it Works: Each month, we will choose up to 10 plaintiff attorneys to attend our luncheon. Attorneys who are attending the next luncheon can submit a case 3 weeks before the luncheon, which they want to be selected for discussion with the group. The CRP team will review all submissions and will choose 1 case to be the focus of the meeting. A brief synopsis of the case and goals for the brainstorming session will be shared with all meeting attendees 2 weeks before the luncheon. On the meeting day, we will...