Responding to Negative Online Reviews

In this technologically-advanced society, people quickly and easily take to the internet to express their feelings with online reviews. Unfortunately, not all reviews will be positive. This can be discouraging, knowing that one of the most significant elements of an attorney’s marketing strategy are client reviews. In fact, studies show that 84% of consumers trust an online review as much as they trust a referral from someone they know. If your firm receives a negative online review, what should you do? Here’s a quick guide on how to diffuse the situation: MAINTAIN A POSITIVE OUTLOOK No matter how frustrated or upset you...

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Voice Reporting in the Courtroom

Shorthand or stenography is often used for court reporting, but there is another type of reporting being used in courts across the nation: voice reporting. Although the concept of voice writing (aka verbatim or stenomask reporting) has been around since the 40’s, this form of court reporting has been gaining popularity in recent years thanks to the continuing evolution of voice recognition technology. Voice writing is unlike traditional stenography which involves using shorthand skills and a stenotype machine. Today, voice writing reporting involves the use of a stenomask (many of us joke about its funny appearance), which is placed over the...

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FOLLOW UP: CA Bar Exam Cut Score – Still Inconclusive

In July 2016, the California Bar Exam’s pass rate reached an all-time low record of 62%. California has historically had the highest cut score of all 50 states, resulting in the lowest pass rates in the nation. As we’ve previously reported, this caused many California law schools and professors to argue to change the standards so more people pass. In February of this year, following these complaints about the cut score, the California Supreme Court asked the bar to study whether 144 remained the appropriate score for passage or to make any recommendations for change by December 1st. In October, California state...

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Proposed Rule on Speed Limit Devices for Commercial Vehicles

Washington – The National Highway Traffic Safety Administration and the Federal Motor Carrier Safety Administration have announced a proposed rule that would require the installation of speed-limiting devices on trucks, buses and multipurpose passenger vehicles weighing more than 26,000 pounds. The proposed rule, announced August 26, suggests that capping speeds at 60, 65 or 68 mph could prevent fatal crashes while saving an estimated $1.1 billion in fuel costs annually. The maximum set travel speed would be adjusted after officials weigh public comment on the proposal. “There are significant safety benefits to this proposed rulemaking,” Secretary of Transportation Anthony Foxx said in...

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Meet the 79-year-old who writes faster than you talk!

The whole team here at CMB was fascinated when we read this story in the Dallas News, and had to share it with out fellow attorneys. Meet Frank Howell, a Dallas County court reporter that is one of the few people who isn’t letting technology dominate his world! For this 79-yearold, pen and paper continues to suit him just fine - as he can actually write faster than you talk! Howell is fluent in shorthand, which he learned in college. He uses this skill to take down verbatim every single word said “on the record” in the courtroom. Getting down every...

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Videos On Your Website – Is It Worth The Work?

It seems like every site you visit online is now filled with video content. A report from Google found that people are consuming 100 million hours of video on Facebook each day, and over 500 million hours of videos are watched on YouTube each day. It’s no surprise that there has been a rapid increase of law firms using video in their marketing strategy. If your firm has started using video on your website, the question remains - are people actually watching the videos you put so much time and effort into creating? Jason Bland of Custom Legal Marketing, recently wrote...

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LMA Southwest Region Conference Recap

LMA Southwest Region Conference

The 2017 LMA Southwest Region Conference was held on October 26th and 27th at The Westin Denver Downtown Hotel. It was a space where legal marketing professionals came together to discuss best practices and future innovations related to marketing management and leadership in the legal community. Cowen | Mask | Blanchard’s Marketing Director, Delisi Friday, attended the conference and returned with lots of great material. Below is a recap of some of the useful takeaways Delisi received from the conference.   Marketing Think of yourself as an athlete. You don’t go on the field without warming up and practicing. Do that in your business...

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Make Your Firm’s Website An Asset, Not A Liability!

It’s no secret that in today’s digital era, you need to have a functioning website to attract and retain clients. Judging and assessing your firm’s website can be challenging, but it’s imperative to ensure your website is functioning at the highest level. Here are some things to think about when assessing your firm’s website… SHARE WHO YOU ARE. At a quick glance, web users should be able to learn who you are, what services you offer, and why they should pick you when there are hundreds of other options available. PEOPLE SCAN WEBSITES. Remember that people quickly scan websites; it’s unlikely someone...

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Body Cams – Bexar County Field Testing New Brand

It was less than two years ago that Bexar County spent nearly $900,000 on body and dashboard cameras for police deputies. However, last month, Sheriff Javier Salazar was granted permission from county commissioners to begin field testing a different brand of bodyworn cameras after stating that the Utility system purchased by his predecessor has “stalled” and of the 300 cameras, only about 50 were in use. Sheriff Salazar believes that switching brands may improve the data transfer needed by prosecutors. Commissioners have approved a 180-day field test with Axon Enterprise at no cost to the county. This test will consist of...

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AVVO Ethics Violations – Marketing or Recommendation?

AVVO has quickly become a known website for consumers to find information about attorneys. AVVO goes way beyond standard lawyer marketing, which is causing ethical controversies regarding the website. New York is the latest state to target this attorney match service for ethical violations. The New York State Bar Association’s opinion is that a lawyer paying AVVO’s marketing fee to be a part of its legal services program is making an improper payment for a recommendation, which is a violation of state ethics rules. While it is not yet illegal in New York, state bar president Sharon Stern Gerstman stated that...

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