Marketing Plan Must-Haves For 2018

Whatever business you may be in, whether it is legal or not, it is important to have a marketing plan in place. The purpose of a marketing plan is to create the groundwork of your firm’s marketing initiatives so you can stay on track throughout the year. Be sure to include these 3 must-haves in your marketing plan for the upcoming year:


A content and events calendar is a great way to lay the foundation for the year. Event promotions, blog posts, testimonials, news and social content should be a part of your plan. With this calendar in place, you can create a weekly (or monthly) publishing schedule that factors in what channels you want to post, and the frequency of when you plan to publish. Following along with the calendar throughout the year will keep your content consistent and robust.


Goals are ways to keep your firm on track of your business plan for the year. The kinds of goals you set need to be specific, measurable, achievable, relevant and timely. Goals provide direction for your firm, and narrows down the clear focus on what is important for your marketing strategies. They are also a way to make sure your decision-making process is accurate and in the right mindset for your business.


People always say, “don’t judge a book by its cover”, but the first thing a client looks at is your website. Your firm needs to make sure that their website is functioning and relevant. In today’s digital era, ease of use is key. Having too much content on your website can distract or even deter a client. Make sure your site is easy to navigate, meaning there are drop down menus, and clear indication of the services you offer with an easy way to contact you. Most importantly, be sure to highlight your firm and its best assets. Users should be able to get to know your firm just from viewing the first page.

Lastly, a critical aspect to your website is to ensure it is mobile friendly. People rely on their cell phones constantly and it’s important that a potential client can access your site on the go. Be sure to test the website on your mobile device to make sure it functions the same as it does on a computer.

Now is the perfect time to create a marketing plan to put your firm on the path to successfully achieve your marketing initiatives for 2018.

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