Make Your Firm’s Website An Asset, Not A Liability!
It’s no secret that in today’s digital era, you need to have a functioning website to attract and retain clients. Judging and assessing your firm’s website can be challenging, but it’s imperative to ensure your website is functioning at the highest level. Here are some things to think about when assessing your firm’s website…
SHARE WHO YOU ARE. At a quick glance, web users should be able to learn who you are, what services you offer, and why they should pick you when there are hundreds of other options available.
PEOPLE SCAN WEBSITES. Remember that people quickly scan websites; it’s unlikely someone will go through and read everything on your site. ‘Less is more’ is key when creating your website; users want access to information quickly so avoid long-winded paragraphs. Be sure your site is engaging so that when someone is scanning your site, you can easily capture their attention.
MOBILE COMPATIBILITY. According to official Google statements, more than 50% of search queries worldwide come from mobile devices. If your website isn’t mobile compatible, you’re likely losing out on A LOT of business.
HAVE AN EASY-TO-ACCESS CONTACT PAGE. Drawing clients to your website is your first priority. But equally important, is to make sure it’s easy for people to actually contact you. Be sure to include your phone number and email address. Given the statistics of mobile users, your site should have a click to call option too. If it’s a hassle to contact you, it’s likely people will quickly move on to a new option rather than spend time finding a way to reach you.
In addition to these tips, make sure your web content is always up-to-date and well-written. Potential clients learn a lot about a firm from taking a quick glance at their website. If you want to stay competitive in the industry, your firm’s website needs to be a top priority