Blogging + Digital Marketing = Clients
Your digital marketing strategy should be an important part of your marketing plan. These days everyone goes straight to the internet when they need to find something. We’ve discussed the importance of your website and social media in the past, but do you know just how important blogging is as well?
POSITION YOUR FIRM AS A LEADER
You have years of education and experience under your belt, why not share your opinion with your audience? If there is a hot topic in your field, take a stance and share your opinion on your blog. If you’re passionate about a specific area of law, blog about it. When you share your thoughts and knowledge in a professional way, you will build trust with your audience and be characterized as an influential and knowledgeable attorney.
Creating content online is a great way to boost your search engine ranking. A blog is a natural way to incorporate keywords into your site. The more focused your blogs are, the better your SEO, and the higher your site will rank. The higher your site ranks in the search engines, the easier it is to be found by potential clients.
DEEPEN CLIENT RELATIONSHIPS
A blog is a great way to deepen your relationships with clients. Each blog is an opportunity for clients to get to learn about your firm, your practices, and your beliefs, to see if you’ll be a good fit for their legal needs. The key to blogging is consistency. When you start a blog, be sure to update it on a regular basis (at least monthly, if not weekly) to truly make a difference for your firm. We also recommend a disclaimer stating the blog is for informational purposes only and is not to be interpreted as specific legal advice.