In 2023, an American Bar Association report revealed that 81% of lawyers who use social media use LinkedIn. “That sounds like a huge number, but I guarantee you they don’t maximize their use of the platform,” Delisi Friday says to host Michael Cowen. The founder of First Call Friday, Delisi trains lawyers how to get the most out of LinkedIn and other marketing strategies. Tune in for her pro tips, including her coaching Michael, in real time, on how to improve his LinkedIn headline.
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Featured Guest
Name: Delisi Friday
About: Delisi has 20 years of marketing experience in the legal industry, including B2B marketing, CLE event planning, brand recognition, client engagement, podcast management and analytics, and direct mail marketing. She founded First Call Friday in 2025 to help law firm owners create legal marketing and business development strategies for attorney case referrals.
Company: First Call Friday | Facebook | Instagram
Episode Highlights
[03:42] Lessons Learned: Delisi reflects on strategies she’s learned from her years building businesses, including the importance of processes, procedures, and leadership within a law firm.
[09:40] “I Love Lawyers”: That’s why it was hard for Delisi to leave her role in an organization with 700 lawyers.
[12:34] 800-Pound Gorilla Law Firms: Delisi focuses on helping small firms grow their referral business because, she says, that’s how they can compete with the “Morgan & Morgans of the world.”
[14:56] First Rule of Marketing: “Find a group of lawyers that they can connect with on a regular basis,” Delisi says.
[22:03] 30 Minutes: After a networking event, schedule 30 minutes to write down who you met and whether and how to follow up. If you don’t, you’ll lose that momentum, Delisi explains.
[25:36] Low-Cost, No-Cost Marketing: LinkedIn is a huge platform, but Delisi believes that, used properly, it can enhance your marketing efforts.
[27:22] You Want to Be Found: When building your LinkedIn bio, leverage strategies to appear higher in a search. Delisi provides key tips.
[34:11] AI Is Here: Setting your LinkedIn profile to “public” makes it available to AI platforms like ChatGPT – which, in turn, can lead to referrals because, as Delisi explains, “AI thinks, ‘That’s a thought leader. That person knows what they’re talking about.’”
[36:03] Pro Tip: Make sure that any file you put on LinkedIn, like your headshot or a video, has your name because “now, you’re increasing your search results.”
[39:34] Crack Open the Door: Every Monday, Delisi sets aside 15 minutes to see who has viewed her LinkedIn profile. Then, she messages them. “There’s real gold in looking at who looked at your profile and deciding if you feel comfortable enough to send a message,” she explains, “because sometimes those messages can bring you business.”
[42:02] LinkedIn for Lawyers: Delisi describes her work training lawyers on how to get results through LinkedIn.
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