Delisi Friday

Director of Marketing & Business Development

Delisi Araceli Friday was destined to work in the legal industry. With her father Demetrio Duarte, Jr. as a respected San Antonio attorney, Delisi was in a law office at a young age learning how a law firm was managed and how the litigation process worked. She was often with him in court at hearings and has a strong bond with numerous attorneys and elected officials who have known her since she was a young girl.


However, her professional career in the legal industry did not begin immediately. Delisi attended the American Academy of Dramatic Arts in Los Angeles, CA where she obtained skills in theater and dramatic arts. It was in Los Angeles where she pursued her love for television and film. For years Delisi lived in Los Angeles, CA and Manhattan, NY working in the entertainment industry with companies like the Disney Channel, MTV, Sony, and NBC. Her love and respect for live television grew from the time she spent behind the scenes of Saturday Night Live watching seasoned comedians and legendary hosts perform.

When she returned to Texas, Delisi completed her education at the University of Texas at San Antonio and became a recruiting specialist. She hired talent for a variety of businesses from small to Fortune 100 sized companies. It is because of her hiring experience that Delisi enjoys taking an active role in the attorney recruiting efforts within Cowen | Rodriguez | Peacock.


In her role as Director of Marketing and Business Development for Cowen | Rodriguez | Peacock, Delisi manages the marketing and intake departments. This includes all of the firm marketing and business development initiatives, with a focus on the nurturing of referral attorney relationships. She is also the voice and marketing director of the award-winning podcast Trial Lawyer Nation hosted by Michael Cowen. The Trial Lawyer Nation podcast is a podcast for trial lawyers and began in January of 2018. Since then the podcast has been a recipient of the PRSA Del Oro Award, achieved rankings on Apple Podcasts in marketing and business, reached over 150,000 downloads, and has fans in all 50 states and over 100 countries across the world. Managing the intake department also allows Delisi an opportunity to ensure new business is tracked by marketing efforts, new cases have important evidence immediately preserved, and every referral attorney partnership exceeds expectations.


In January of 2018 Delisi began her 2-year term as Chair of LMA (Legal Marketing Association) San Antonio city group. During her term she is proud to have worked with legal marketing professionals across the country to create the Plaintiff Firm shared interest group within LMA.


In 2019, Delisi was honored to be a candidate for Woman of the Year with the Leukemia and Lymphoma Society. At the end of her 10-week campaign, Delisi and her team raised $53,927 for blood cancer. This accomplishment allowed Delisi to fund a pediatric and young adult blood cancer research grant, which she will name in honor of her friend who beat cancer twice.


In 2021, Delisi began her 2-year term as Co-Chair of the Plaintiff Firm SIG within LMA, a group she is proud to be a part of after tirelessly voicing a need for one in the organization. Her national leadership role also grew in 2021 when she accepted the role of Pre-Conference Co-Chair for the Solo/Small Team Pre-Conference with LMA. And personally her role as an advisor within Takeda Pharmaceuticals and their research and development department on national and international boards involving celiac disease and as a rare disease advocate continues.


Education: American Academy of Dramatic Arts – West (Los Angeles, CA), A.A. in Occupational Studies – 5/2004; University of Texas at San Antonio, B.A. in Communication Studies with a Focus in Social Interaction – 5/2013


Professional Associations and Memberships: LMA Plaintiff Firm SIG 2021-2022 Co-Chair; LMA San Antonio City Group Chair 2018-2019; LMA San Antonio City Group Co-Chair 2017; LMA (Co-Chair 2017, Chair 2018-2019); BCWB (2017, 2018); MABA (Board of Directors 2016, Section Chair 2017-2018); TTLA; SATLA; NAPS (Certified Personnel Consultant 2013-2014); PRSA (VP of Membership and PRSSA Liaison 2013-2015); Texas Young Professionals (Gala Committee 2013)


Professional Honors, Speaking Engagements, and Civic Involvement: – “Lawyerist podcast guest for episode 322 “Stop Making These Legal Marketing Mistakes” (April 2021); “The Evolution of Electronic Signatures” LMA Plaintiff Firm and Marketing Technology SIG webinar speaker (Dec 2020); Takeda Pharmaceuticals, 2020 COVID-19 International PEPAC, 2019-2021 Celiac Disease Advisory Board; 2020-2021 Rare Disease Advisory Board; 2019 Woman of the Year candidate, Leukemia and Lymphoma Society; “Clienting podcast guest for episode 44 (November 2019)”; Mexican American Bar Association, “Building a New or Better Practice” seminar (2017 seminar guest speaker); American Diabetes Association (Co-Chair of Tour de Cure 2016, Committee Member for Tour de Cure 2015); UTSA Career Action Program (CAP) – (Spring Conference Guest Speaker and Active Speaker at other events 2014-2015); Guadalupe Home (Co-Chair 2008-2010, Chair 2011-2013); Meals On Wheels (Volunteer 2013); PRSSA President’s Citation Award (Recipient 2013); University Life Award (Nominee 2013); PRSSA National Assembly (UTSA Chapter Delegate 2013); UTSA Communication Week (Committee Member representing COLFA 2013); Dress For Success (Committee Member/Host 2012); The Salvation Army (Parade of Kettles 2010 and 2011); Any Baby Can (Volunteer 2008); Susan G. Komen (Volunteer 2008); Miss Latina World (2008-2009)