We’re Excited to Offer an Associate Attorney Role in Our Firm

Cowen | Rodriguez | Peacock is excited to add another Associate Attorney role to our firm. This position will be located in our San Antonio office. The ideal candidate has between 2 and 6 years of experience as an attorney. This position requires considerable travel, as this docket includes cases throughout the state of Texas, and depositions that often require travel to other states. As a firm, we are striving to achieve a work-life balance. Our goal is to allow attorneys the time and the docket to do the detailed work each case deserves. This attorney will work with a team...

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How to Keep Your Email Signature Consistent

Branding your firm is important. Many times, your branding it the first impression your clients will have of your firm. We usually think of branding to encompass our website, social media, print materials, office décor,etc.But, have you thought about your email signature? Think about how many different emails your clients will receive from your team throughout the duration of their case. What sort of message are you sending if your team all has a different email signature? Consistency with branding is always key.It helps to build rapport and establish a reliable and unified front for your firm. We had this issue in...

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Facebook vs. Twitter – Which is Right for my Firm

In the era of social media, law firms across the globe are learning how to use different social media platforms to market their law firms. But how do you decide which one is right for you? Is it Facebook or is it Twitter? The answer is simple: both. The better question you should be asking is, “HOW do you use Facebook and Twitter differently to market a law firm?” To find out the answer we must first understand who uses each platform. Facebook has 214 million active users in the United States, with a shocking 84% of those users between the ages...

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Attorney Michael Cowen Achieves Board Certification In Truck Accident Law By The National Board Of Trial Advocacy

SAN ANTONIO, TX, March 12, 2019 /24-7 Press Release/ The National Board of Trial Advocacy (NBTA) The National Board of Trial Advocacy (NBTA) is pleased to announce Michael Cowen, Founding Partner of the law firm, Cowen | Rodriguez | Peacock has successfully achieved Board Certification as a Truck Accident Law advocate. The NBTA was formed out of a strong conviction that both the law profession and its clients would benefit from an organization designed specifically to create an objective set of standards illustrating an attorney's experience and expertise in the practice of trial law. Michael Cowen joins an exclusive number of trial attorneys...

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Meet the Latest Technology to Prevent Distracted Driving Events

At Cowen | Rodriguez | Peacock, we specialize in trucking cases. Too many times we’ve seen the effects of what distracted driving can do. Last month we shared information on the new Trimble/Pulsar Informatics technology taking on distracted driving. This month we’re sharing information on Guardian, which has already been on the market, combats this issue differently, and has the results to show. Introducing Guardian Guardian is a technology which prevents driver fatigue and distraction related events in real time, helping to stop accidents before they even happen. Guardian uses face and gaze-tracking algorithms to measure a driver’s head position and eye closure....

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Shopping Habits of Millennials is Helping Boost the Trucking Industry

Consumers, especially millennials, are becoming more dependent on online shopping. Traditionally, “big” items, such as mattresses, furniture, and appliances were purchased in stores where the buyer could browse options, try it out, and use the store’s own delivery service. Times are changing. Studies have found millennials are comfortable purchasing everything online. eMarketer reported that online furniture purchases were expected to grow by 18.2% in 2018 hitting $50.32 billion total. In 2017, Amazon’s furniture sales more than doubled year over year. Searching for the best price, reading reviews, and setting up a delivery all with a few clicks makes online shopping all too easy...

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ABA Updates Rules on Lawyer Advertising & Refferals

Over the years, attorney marketing has made its way into the digital world, encompassing social media, review websites and more. These “newer” platforms have made it a confusing era when it comes to deciding what is ethical or not for attorney marketing and referral business. In August, the American Bar Association (ABA) held its Annual Meeting in Chicago. During the meeting, proposals were submitted in regards to attorney advertising and business solicitation. Following the meeting, the ABA House of Delegates voted to adopt proposed changes to its model rules of professional responsibility, which state bar associations use as guidance. Regarding attorney marketing,...

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