How to Keep Your Email Signature Consistent

Branding your firm is important. Many times, your branding it the first impression your clients will have of your firm. We usually think of branding to encompass our website, social media, print materials, office décor,etc.But, have you thought about your email signature? Think about how many different emails your clients will receive from your team throughout the duration of their case. What sort of message are you sending if your team all has a different email signature? Consistency with branding is always key.It helps to build rapport and establish a reliable and unified front for your firm. We had this issue in...

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Being “Social” Can Affect Your Personal Injury Settlement

Billions of people use social media daily, with some people posting every detail of their life on display for their friends and family. What many don’t realize is, regardless of privacy settings, social content can still be found.It’s important to ensure your personal injury clients are aware that their social media posts can heavily affect their claim...

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Facebook vs. Twitter – Which is Right for my Firm

In the era of social media, law firms across the globe are learning how to use different social media platforms to market their law firms. But how do you decide which one is right for you? Is it Facebook or is it Twitter? The answer is simple: both. The better question you should be asking is, “HOW do you use Facebook and Twitter differently to market a law firm?” To find out the answer we must first understand who uses each platform. Facebook has 214 million active users in the United States, with a shocking 84% of those users between the ages...

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The Stop Underrides Act

Last month, Consumer Reports, Commercial Vehicle Safety Alliance, the Truck Safety Coalition, Advocates for Highway and Auto Safety, and the National Safety Council Road to Zero Coalition announced their support for the Stop Underrides Act. The Stop Underrides Act is a bill that would “direct the U.S. Department of Transportation to issue rules requiring strong metal bars on the rear, sides, and front of trailers, semi-trailers, and single-unit trucks.” In the event of a collision, underride guards have been proven to help stop a vehicle from continuing underneath a truck. The metal bar guards will improve the likelihood that a car’s air...

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ABA Updates Rules on Lawyer Advertising & Refferals

Over the years, attorney marketing has made its way into the digital world, encompassing social media, review websites and more. These “newer” platforms have made it a confusing era when it comes to deciding what is ethical or not for attorney marketing and referral business. In August, the American Bar Association (ABA) held its Annual Meeting in Chicago. During the meeting, proposals were submitted in regards to attorney advertising and business solicitation. Following the meeting, the ABA House of Delegates voted to adopt proposed changes to its model rules of professional responsibility, which state bar associations use as guidance. Regarding attorney marketing,...

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