Off the Record – Final Issue

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This month will be the last issue ofOff The Record. After 2 full years of publishing this monthly magazine, we have decided not to continue with it in 2020. In our December 1st episode of Trial Lawyer Nation, Michael Cowen sits down with Delisi Friday our Director of Marketing and Business Development and discusses this decision and how it was determined in more detail. In 2020 our direct mail marketing will be more focused and purposeful. We will continue with our mailer pieces once a quarter, but they will include information for plaintiff attorneys to use on a catastrophic injury or...

11 June

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Being “Social” Can Affect Your Personal Injury Settlement

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in Legal Advice, Social Media, Training

Billions of people use social media daily, with some people posting every detail of their life on display for their friends and family. What many don’t realize is, regardless of privacy settings, social content can still be found.It’s important to ensure your personal injury clients are aware that their social media posts can heavily affect their claim...

24 April

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The Stop Underrides Act

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in Uncategorized

Last month, Consumer Reports, Commercial Vehicle Safety Alliance, the Truck Safety Coalition, Advocates for Highway and Auto Safety, and the National Safety Council Road to Zero Coalition announced their support for the Stop Underrides Act. The Stop Underrides Act is a bill that would “direct the U.S. Department of Transportation to issue rules requiring strong metal bars on the rear, sides, and front of trailers, semi-trailers, and single-unit trucks.” In the event of a collision, underride guards have been proven to help stop a vehicle from continuing underneath a truck. The metal bar guards will improve the likelihood that a car’s air...

08 February

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Shopping Habits of Millennials is Helping Boost the Trucking Industry

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in Research

Consumers, especially millennials, are becoming more dependent on online shopping. Traditionally, “big” items, such as mattresses, furniture, and appliances were purchased in stores where the buyer could browse options, try it out, and use the store’s own delivery service. Times are changing. Studies have found millennials are comfortable purchasing everything online. eMarketer reported that online furniture purchases were expected to grow by 18.2% in 2018 hitting $50.32 billion total. In 2017, Amazon’s furniture sales more than doubled year over year. Searching for the best price, reading reviews, and setting up a delivery all with a few clicks makes online shopping all too easy...

23 October

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ABA Updates Rules on Lawyer Advertising & Refferals

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in High Pressure

Over the years, attorney marketing has made its way into the digital world, encompassing social media, review websites and more. These “newer” platforms have made it a confusing era when it comes to deciding what is ethical or not for attorney marketing and referral business. In August, the American Bar Association (ABA) held its Annual Meeting in Chicago. During the meeting, proposals were submitted in regards to attorney advertising and business solicitation. Following the meeting, the ABA House of Delegates voted to adopt proposed changes to its model rules of professional responsibility, which state bar associations use as guidance. Regarding attorney marketing,...