Off the Record – Final Issue

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This month will be the last issue ofOff The Record. After 2 full years of publishing this monthly magazine, we have decided not to continue with it in 2020. In our December 1st episode of Trial Lawyer Nation, Michael Cowen sits down with Delisi Friday our Director of Marketing and Business Development and discusses this decision and how it was determined in more detail. In 2020 our direct mail marketing will be more focused and purposeful. We will continue with our mailer pieces once a quarter, but they will include information for plaintiff attorneys to use on a catastrophic injury or...

20 March

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AAA Looking to Standardize Vehicle Safety Technology

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in High Pressure

When it comes to vehicle safety, technology offerings should be crystal clear so that the driver is fully aware of the capabilities. Right now, there is no widely accepted name for the safety technologies featured in vehicles currently on the market. In a recent study, AAA looked at 34 car brands and found that their advanced driver assistance systems vary greatly and in some cases could overpromise features for customers. Features like “autopilot” or “ProPilot Assist” suggest more autonomous driving than they can actually deliver. In fact, according to the study, 40% of Americans expect such features as “autopilot” to offer...

08 February

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Shopping Habits of Millennials is Helping Boost the Trucking Industry

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in Research

Consumers, especially millennials, are becoming more dependent on online shopping. Traditionally, “big” items, such as mattresses, furniture, and appliances were purchased in stores where the buyer could browse options, try it out, and use the store’s own delivery service. Times are changing. Studies have found millennials are comfortable purchasing everything online. eMarketer reported that online furniture purchases were expected to grow by 18.2% in 2018 hitting $50.32 billion total. In 2017, Amazon’s furniture sales more than doubled year over year. Searching for the best price, reading reviews, and setting up a delivery all with a few clicks makes online shopping all too easy...