The Power of Lunch

There is more to lunch than you may realize. Lunch is the perfect time in the middle of the day to take a break from work, feed yourself, and potentially obtain new business! Making time for yourself is important. The excuse of “I’m so busy with work” runs rampant in this business. And even if you are burning the midnight oil more than you’d like, you still need to eat. Setting up lunch with a friend is an easy way to get out of the office, take a moment for yourself, and catch up with someone you care about in your...

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Marketing Plan Must-Haves For 2018

Whatever business you may be in, whether it is legal or not, it is important to have a marketing plan in place. The purpose of a marketing plan is to create the groundwork of your firm’s marketing initiatives so you can stay on track throughout the year. Be sure to include these 3 must-haves in your marketing plan for the upcoming year: CONTENT & EVENTS CALENDAR A content and events calendar is a great way to lay the foundation for the year. Event promotions, blog posts, testimonials, news and social content should be a part of your plan. With this calendar...

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Protect Uour Clients’ Data Now – Not After a Breach!

Nothing is more important than ensuring your clients’ data is protected. These days, security is a major concern, especially since the industry is shifting towards digital workflows and heavily leveraging legal technology. Today, the cost of a data breach is astounding, with the average consolidated cost hitting $4.3M in 2016. Crisis management services, communication plans, forensic investigations, legal counsel, and fulfillment of state and credit monitoring are just some factors that make the cost of a data breach so expensive for a law firm. Law firms that don’t take protective measures leave themselves and their clients at serious risk. A data...

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Videos On Your Website – Is It Worth The Work?

It seems like every site you visit online is now filled with video content. A report from Google found that people are consuming 100 million hours of video on Facebook each day, and over 500 million hours of videos are watched on YouTube each day. It’s no surprise that there has been a rapid increase of law firms using video in their marketing strategy. If your firm has started using video on your website, the question remains - are people actually watching the videos you put so much time and effort into creating? Jason Bland of Custom Legal Marketing, recently wrote...

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Make Your Firm’s Website An Asset, Not A Liability!

It’s no secret that in today’s digital era, you need to have a functioning website to attract and retain clients. Judging and assessing your firm’s website can be challenging, but it’s imperative to ensure your website is functioning at the highest level. Here are some things to think about when assessing your firm’s website… SHARE WHO YOU ARE. At a quick glance, web users should be able to learn who you are, what services you offer, and why they should pick you when there are hundreds of other options available. PEOPLE SCAN WEBSITES. Remember that people quickly scan websites; it’s unlikely someone...

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4 Questions You Need To Ask In Your Office

Office culture is largely based on the people who make up your office. Everyone is different in the way they communicate, the manner in which they work, and their interactions with others. So why is this information important in a law firm? The answer to this question is simple - people are not the same. Without understanding how each person in your firm prefers to receive direction and accept recognition, the way you instruct and reward someone could prevent you from having the best working relationship possible. Here are four questions for you to ask your staff, so you can learn how...

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Khan Academy Offering Online LSAT Prep Course for FREE

Remember your college days when money was tight and you barely had two pennies to rub together? Paying $1,000 or more for an LSAT prep course was a lot of money. The same is true today for future law school students which is why legal organizations, such as the Mexican American Bar Association of San Antonio (MABA), have begun to offer an LSAT prep course scholarship. But in 2018 there will be another option for college students when it comes to LSAT prep courses. The nonprofit online platform Khan Academy has recently announced they will be offering an LSAT prep course...

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