“Alexa, find a personal injury attorney near me.”

Voice search is no longer just for hearing the weather forecast or playing music. Voice search is continuing to grow; Pew Research Center reports 46% of Americans use digital voice assistants. Furthermore, comScore predicts by 2020 that 50% of searches will be done by voice. Initially, you may not think potential clients will use voice search to find an attorney, but the legal industry is already buzzing on how this trend will affect legal marketing. To evolve with the shifting trends, law firms will need to adjust their marketing strategies to include tactics for digital voice devices. Typing vs Talking When people type...

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Benefits of Recurring Internal Communication

Many times, when a firm operates with multiple locations, teams find it difficult to stay in touch and informed on what is happening within the other offices. Sometimes it’s even hard to stay connected with what’s happening in a single busy office with lots of staff and attorneys working on their own caseloads. We’ve found it very helpful to create a monthly newsletter called “Communique,” which we circulate internally once a month to share information and celebrate together more frequently. Here are some topics we cover, but we encourage you to think about your firm and what would work best...

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Picture This!

At Cowen | Rodriguez | Peacock, we pride ourselves on keeping our law firm on the cutting-edge of litigation. For us, that doesn’t just mean staying up to date on the latest technologies available to use in and out of the courtroom or the latest rulings in our industry, it also means maintaining fresh and up to date marketing materials, especially your firm’s photos. When clients and peers view our website and marketing materials, we want them to see the true faces behind our firm, get a look into our offices and know exactly what to expect. It’s always striking to...

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The Importance of Case Management Software for Attorneys

It’s important your firm is working as efficiently as possible. In this digital era, there are so many software options available to help your firm run more smoothly. Here at CRP, we rely heavily on case management software. It’s helped transform our firm; we’re more organized, effective, and profitable. Here are some of the benefits: MANAGE LEADS Create the most effective lead intake forms within your case management software. Your team can ask potential clients case-specific questions in order to properly designate the lead. Once the lead is created, team members are able to review the lead, track referrals, create a new case,...

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Social Media & Discovery

Social media evidence is another form of evidence subject to discovery, it is the same as more “traditional” forms of evidence like paper documents and photographs. Twenty-First Century litigators need to know how to obtain social media evidence from opponents and witnesses, and how to admit that evidence in court. Obtaining Social Media Evidence There are three ways to obtain social media as evidence. The first, and simplest way, is to access the content direct from social media websites. Sites like Google, spokeo.com, or piple.com can provide information on social media profiles. This can provide some information but since many social media...

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The Power of Lunch

There is more to lunch than you may realize. Lunch is the perfect time in the middle of the day to take a break from work, feed yourself, and potentially obtain new business! Making time for yourself is important. The excuse of “I’m so busy with work” runs rampant in this business. And even if you are burning the midnight oil more than you’d like, you still need to eat. Setting up lunch with a friend is an easy way to get out of the office, take a moment for yourself, and catch up with someone you care about in your...

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Marketing Plan Must-Haves For 2018

Whatever business you may be in, whether it is legal or not, it is important to have a marketing plan in place. The purpose of a marketing plan is to create the groundwork of your firm’s marketing initiatives so you can stay on track throughout the year. Be sure to include these 3 must-haves in your marketing plan for the upcoming year: CONTENT & EVENTS CALENDAR A content and events calendar is a great way to lay the foundation for the year. Event promotions, blog posts, testimonials, news and social content should be a part of your plan. With this calendar...

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Protect Uour Clients’ Data Now – Not After a Breach!

Nothing is more important than ensuring your clients’ data is protected. These days, security is a major concern, especially since the industry is shifting towards digital workflows and heavily leveraging legal technology. Today, the cost of a data breach is astounding, with the average consolidated cost hitting $4.3M in 2016. Crisis management services, communication plans, forensic investigations, legal counsel, and fulfillment of state and credit monitoring are just some factors that make the cost of a data breach so expensive for a law firm. Law firms that don’t take protective measures leave themselves and their clients at serious risk. A data...

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Videos On Your Website – Is It Worth The Work?

It seems like every site you visit online is now filled with video content. A report from Google found that people are consuming 100 million hours of video on Facebook each day, and over 500 million hours of videos are watched on YouTube each day. It’s no surprise that there has been a rapid increase of law firms using video in their marketing strategy. If your firm has started using video on your website, the question remains - are people actually watching the videos you put so much time and effort into creating? Jason Bland of Custom Legal Marketing, recently wrote...

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Make Your Firm’s Website An Asset, Not A Liability!

It’s no secret that in today’s digital era, you need to have a functioning website to attract and retain clients. Judging and assessing your firm’s website can be challenging, but it’s imperative to ensure your website is functioning at the highest level. Here are some things to think about when assessing your firm’s website… SHARE WHO YOU ARE. At a quick glance, web users should be able to learn who you are, what services you offer, and why they should pick you when there are hundreds of other options available. PEOPLE SCAN WEBSITES. Remember that people quickly scan websites; it’s unlikely someone...

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