Marketing Nugget | Online Authority

With a growing number of people using the internet to search for almost anything, marketing has become essential for all businesses, including law firms. As competition increases, whichever firm has successfully presented themselves online will likely garner the most business. Be Found  When someone is looking for an attorney, it’s typically because they have an urgent need. These days, people take to the internet, at all times of day, to seek assistance. From their fingertips they can search firms, read reviews, check social networks and get a feel for your business. It’s important your firm has a consistent and cohesive online presence....

Continue reading

Open With Empathy: Walking In Your Client’s Shoes

As attorneys, we are surrounded by the legal industry day in and day out. Clients, on the other hand, are new to this world. In order to understand them, attorneys have to step into their shoes, their lives, and their experiences. Understanding a client's wants and needs, as well as developing rapport, are vital steps when taking on a case. In Episode 35 of Trial Lawyer Nation, Michael sits down with R. Rex Parris and discusses cognitive science and the art of juror persuasion. This episode is our #1 most listened to podcast episode for our show with over 2,500 downloads!...

Continue reading

ATAA Teams UP With Trucking School

Michael Cowen Takes the Wheel with a Hands-On Approach to Better Understanding Trucking and Truck Drivers ATAAhas teamed up with a trucking school to offer ATAA (Academy of Truck Accident Attorneys) members a unique trucking program. This program in Montana includes classroom work with instructors experienced in trucking litigation, accident causation, vehicle maintenance and proper vehicle operation combined with real hands-on experience behind the wheel of a big-rig. You may have seen a video on our law firm social media recently, of Michael Cowen taking this course and his experience with the program. As an ATAA member, Cowen took advantage of this...

Continue reading

Being “Social” Can Affect Your Personal Injury Settlement

Billions of people use social media daily, with some people posting every detail of their life on display for their friends and family. What many don’t realize is, regardless of privacy settings, social content can still be found.It’s important to ensure your personal injury clients are aware that their social media posts can heavily affect their claim...

Continue reading

Michael Cowen Obtains Board Certification in Truck Accident Law

Our office is proud to announce attorney Michael Cowen has obtained his board certification in truck accident law by the National Board of Trial Advocacy and is the first attorney in the state of Texas to receive this certification! He is also 1 of only 14 attorneys in the United States (at the time of this publishing) to receive this certification from the NBTA. The elaborate screening of credentials which all NBTA board certified attorneys must successfully complete includes: demonstration of substantial trial experience, submission of judicial and peer references to attest to their competency, attendance of continuing legal education courses,...

Continue reading

Law and Lunch in 2019 – Looking Sunny with a Chance of Brainstorms

Starting this April, we’re Launching a monthly brainstorm luncheon! How it Works: Each month, we will choose up to 10 plaintiff attorneys to attend our luncheon. Attorneys who are attending the next luncheon can submit a case 3 weeks before the luncheon, which they want to be selected for discussion with the group. The CRP team will review all submissions and will choose 1 case to be the focus of the meeting. A brief synopsis of the case and goals for the brainstorming session will be shared with all meeting attendees 2 weeks before the luncheon. On the meeting day, we will...

Continue reading

Put Yourself First in 2019

There’s no doubt the legal industry can often be overwhelming and stressful. Between managing a law firm, marketing your firm, working up your cases, and taking on the stress of your client’s worries, it can really take a toll on our overall well-being and state of mind. As we end 2018, it's important to reflect so we can learn and grow in the new year. When you begin to make resolutions and set goals for 2019, be sure to include your mental health as a priority. Find a way to schedule time for yourself to help bring clarity and a clear mind....

Continue reading

New Rules and Regulations for Paralegals are Now in Effect

As of November 1st, new rules regulating paralegals went into effect in Utah. According to the new rules, licensed paralegal practitioners (referred to as LPPs) will be allowed to practice law without a lawyer’s supervision in cases involving the following: Temporary separation, divorce, parentage, cohabitant abuse, civil stalking, custody and support, and name change Forcible entry and detainer Debt collection matters in which the dollar amount in issue does not exceed the statutory limit for small claims cases For these cases, LPPs can assist clients in the following ways: Choose, fill out, file and complete service of legal forms Review and explain...

Continue reading

Study Says Sleep Deprived Individuals Are More Likely To Crash

The AAA Foundation for Traffic Safety recently conducted a study to determine the relationship between sleep deprivation and motor vehicle crashes. The findings are alarming. 7% of all crashes in America involve driver drowsiness. 16% of all fatal crashes in America involve driver drowsiness. Drivers who got less than 4 hours of sleep are 15x more likely to cause a collision. Falling asleep at the wheel isn’t the only problem either. When sleep-deprived drivers are on the road, there is an increased risk of misjudging the road and traffic, or even failing to notice something on their route. As a firm who...

Continue reading

“Alexa, find a personal injury attorney near me.”

Voice search is no longer just for hearing the weather forecast or playing music. Voice search is continuing to grow; Pew Research Center reports 46% of Americans use digital voice assistants. Furthermore, comScore predicts by 2020 that 50% of searches will be done by voice. Initially, you may not think potential clients will use voice search to find an attorney, but the legal industry is already buzzing on how this trend will affect legal marketing. To evolve with the shifting trends, law firms will need to adjust their marketing strategies to include tactics for digital voice devices. Typing vs Talking When people type...

Continue reading