Billions of people use social media daily, with some people posting every detail of their life on display for their friends and family. What many don’t realize is, regardless of privacy settings, social content can still be found.It’s important to ensure your personal injury clients are aware that their social media posts can heavily affect their claim...
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In the era of social media, law firms across the globe are learning how to use different social media platforms to market their law firms. But how do you decide which one is right for you? Is it Facebook or is it Twitter? The answer is simple: both. The better question you should be asking is, “HOW do you use Facebook and Twitter differently to market a law firm?” To find out the answer we must first understand who uses each platform. Facebook has 214 million active users in the United States, with a shocking 84% of those users between the ages...
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In this technologically-advanced society, people quickly and easily take to the internet to express their feelings with online reviews. Unfortunately, not all reviews will be positive. This can be discouraging, knowing that one of the most significant elements of an attorney’s marketing strategy are client reviews. In fact, studies show that 84% of consumers trust an online review as much as they trust a referral from someone they know. If your firm receives a negative online review, what should you do? Here’s a quick guide on how to diffuse the situation: MAINTAIN A POSITIVE OUTLOOK No matter how frustrated or upset you...
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For those who haven’t been following the Packingham v. North Carolina case, it may be time to set down the legal pad, get out your selfie stick, and maybe even go crazy using some hashtags. The basic argument of this case being presented to the Supreme Court is looking at whether sex offenders should be allowed to retain their right to use social media under the constitution’s first amendment. And whether you’re a Baby Boomer, a Gen X’er, or a Millennial, the lines that are being debated in this case are definitely a bit blurry. Which makes us wonder what...
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