Delisi Friday

Marketing Director

Delisi Araceli Friday was destined to work in the legal industry. With her father Demetrio Duarte, Jr. as a respected San Antonio attorney, Delisi was in a law office at a young age learning how a law firm was managed and how the litigation process worked. She was often with him in court at hearings and has a strong bond with numerous attorneys and elected officials who have known her since she was a young girl.

 

Prior to joining Cowen | Rodriguez | Peacock, Delisi was a recruiting specialist and hired talent for a variety of businesses from small to Fortune 100 sized companies. Because of her hiring experience Delisi enjoys taking an active role in the hiring within CRP and believes, “when you market a law firm you market every employee in it, not just the attorneys.”

 

She also spent five years in Los Angeles, CA and New York, NY working in the entertainment industry with companies like the Disney Channel, MTV, SONY, and NBC, which she attributes to her passion for event planning and production. Working and connecting with celebrities from Jamie Foxx to Kenan Thompson, Andy Samberg, Raven Simone, Seth Meyers, and Taylor Kitsch, have helped Delisi remain confident and poised around anyone.

 

In her role as Marketing Director with CRP, Delisi manages all of the firm marketing and business development initiatives. This includes Off The Record (a monthly magazine exclusively for attorneys), Trial Lawyer Nation (a podcast for attorneys), and business development, which includes the nurturing of referral attorney relationships and utilizing the corporate suite at the AT&T Center. She attributes the success of each of these initiatives to the remarkable team of talented marketing and design professionals she is proud to work with every day.

 

In 2018 Delisi began her term as Chair of LMA (Legal Marketing Association) San Antonio city group. Through LMA Delisi hopes to continue relationship building locally and nationally with fellow legal marketing professionals, and bring national speakers to San Antonio to continue spreading legal marketing news and information.

 

Education: American Academy of Dramatic Arts – West (Los Angeles, CA), A.A. in Occupational Studies – 5/2004; University of Texas at San Antonio, B.A. in Communication Studies with a Focus in Social Interaction – 5/2013

 

Professional Associations and Memberships: LMA (Co-Chair 2017, Chair 2018); BCWB (2017, 2018); MABA (Board of Directors 2016, Section Chair 2017-2018); TTLA; SATLA; NAPS (Certified Personnel Consultant 2013-2014); PRSA (VP of Membership and PRSSA Liaison 2013-2015); Texas Young Professionals (Gala Committee 2013)

 

Professional Honors and Civic Involvement: American Diabetes Association (Co-Chair of Tour de Cure 2016, Committee Member for Tour de Cure 2015); UTSA Career Action Program (CAP) – (Spring Conference Guest Speaker and Active Speaker at other events 2014-2015); Guadalupe Home (Co-Chair 2008-2010, Chair 2011-2013); Meals On Wheels (Volunteer 2013); Leukemia and Lymphoma Society (Woman of the Year Campaign Team for Cassandra Lazenby 2013); PRSSA President’s Citation Award (Recipient 2013); University Life Award (Nominee 2013); PRSSA National Assembly (UTSA Chapter Delegate 2013); UTSA Communication Week (Committee Member representing COLFA 2013); Dress For Success (Committee Member/Host 2012); The Salvation Army (Parade of Kettles 2010 and 2011); Any Baby Can (Volunteer 2008); Susan G. Komen (Volunteer 2008); Miss Latina World (2008-2009)