Study Says Sleep Deprived Individuals Are More Likely To Crash

The AAA Foundation for Traffic Safety recently conducted a study to determine the relationship between sleep deprivation and motor vehicle crashes. The findings are alarming. 7% of all crashes in America involve driver drowsiness. 16% of all fatal crashes in America involve driver drowsiness. Drivers who got less than 4 hours of sleep are 15x more likely to cause a collision. Falling asleep at the wheel isn’t the only problem either. When sleep-deprived drivers are on the road, there is an increased risk of misjudging the road and traffic, or even failing to notice something on their route. As a firm who...

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ABA Updates Rules on Lawyer Advertising & Refferals

Over the years, attorney marketing has made its way into the digital world, encompassing social media, review websites and more. These “newer” platforms have made it a confusing era when it comes to deciding what is ethical or not for attorney marketing and referral business. In August, the American Bar Association (ABA) held its Annual Meeting in Chicago. During the meeting, proposals were submitted in regards to attorney advertising and business solicitation. Following the meeting, the ABA House of Delegates voted to adopt proposed changes to its model rules of professional responsibility, which state bar associations use as guidance. Regarding attorney marketing,...

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High Temps Are High Risk for Recalled Takata Airbags

The Takata airbag recall has been making waves across the country for months as millions of vehicles, built from 2003-2013, have been affected in one of the largest vehicle recalls in history. Now, the company is making headlines again by stating the hot and humid weather has auto experts worried these recalled Takata airbags will explode. According to the National Highway Traffic Safety Administration, there are 1.7 million vehicles on the road in Texas with recalled Takata airbags. This puts millions of people at risk every single day. In an effort to get these recalled airbags off the street, Chrysler, Dodge, Jeep,...

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“Alexa, find a personal injury attorney near me.”

Voice search is no longer just for hearing the weather forecast or playing music. Voice search is continuing to grow; Pew Research Center reports 46% of Americans use digital voice assistants. Furthermore, comScore predicts by 2020 that 50% of searches will be done by voice. Initially, you may not think potential clients will use voice search to find an attorney, but the legal industry is already buzzing on how this trend will affect legal marketing. To evolve with the shifting trends, law firms will need to adjust their marketing strategies to include tactics for digital voice devices. Typing vs Talking When people type...

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Benefits of Recurring Internal Communication

Many times, when a firm operates with multiple locations, teams find it difficult to stay in touch and informed on what is happening within the other offices. Sometimes it’s even hard to stay connected with what’s happening in a single busy office with lots of staff and attorneys working on their own caseloads. We’ve found it very helpful to create a monthly newsletter called “Communique,” which we circulate internally once a month to share information and celebrate together more frequently. Here are some topics we cover, but we encourage you to think about your firm and what would work best...

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Picture This!

At Cowen | Rodriguez | Peacock, we pride ourselves on keeping our law firm on the cutting-edge of litigation. For us, that doesn’t just mean staying up to date on the latest technologies available to use in and out of the courtroom or the latest rulings in our industry, it also means maintaining fresh and up to date marketing materials, especially your firm’s photos. When clients and peers view our website and marketing materials, we want them to see the true faces behind our firm, get a look into our offices and know exactly what to expect. It’s always striking to...

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The Heated Debate on Geo-Fencing

All Things Considered on NPR recently discussed geofencing on the show, bringing up this heated digital marketing topic all over again. More specifically, the use of the technology with legal marketing and angering many by using the phrase “digital ambulance chasers.“ According to the Oxford Dictionary, Geofencing is “the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.” It’s a technology popularly used by law enforcement to track individuals with ankle monitors under house arrest. But in recent years marketing companies have been...

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The Ethics of the Referral Fee for Personal Injury Cases in Texas

This article has been created using content from Sonia Rodriguez’s speech to the Bexar County Women’s Bar Association pertaining to referral fees in Texas. In the past year, 93.2% of the cases within Cowen | Rodriguez | Peacock law firm are from referral attorneys. With so many of our cases involving a referral fee, understanding and abiding by the Texas Disciplinary Rules of Professional Conduct Rule 1.04 is paramount. In 2004 the State Bar of Texas moved to study the issue of “referral fees,” and the State Bar’s Referral Fee Task Force conducted an in-depth study from bar members. The Task Force Concluded...

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The Importance of Case Management Software for Attorneys

It’s important your firm is working as efficiently as possible. In this digital era, there are so many software options available to help your firm run more smoothly. Here at CRP, we rely heavily on case management software. It’s helped transform our firm; we’re more organized, effective, and profitable. Here are some of the benefits: MANAGE LEADS Create the most effective lead intake forms within your case management software. Your team can ask potential clients case-specific questions in order to properly designate the lead. Once the lead is created, team members are able to review the lead, track referrals, create a new case,...

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Social Media & Discovery

Social media evidence is another form of evidence subject to discovery, it is the same as more “traditional” forms of evidence like paper documents and photographs. Twenty-First Century litigators need to know how to obtain social media evidence from opponents and witnesses, and how to admit that evidence in court. Obtaining Social Media Evidence There are three ways to obtain social media as evidence. The first, and simplest way, is to access the content direct from social media websites. Sites like Google, spokeo.com, or piple.com can provide information on social media profiles. This can provide some information but since many social media...

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